A transformative partnership: Genius Sports and Serie A redefine the game.

A landmark deal positions Italy as the hub of international sports wagering. Football and innovation join forces in a partnership built to endure. Genius Sports, a worldwide leader in sports betting data and live streaming, has secured a long-term pact with Lega Serie A. This is far more than a simple agreement: it represents an all-encompassing arrangement for every fixture in Serie A, the Coppa Italia, and the Italian Super Cup, extending through the 2028-29 campaign. Consequently, each goal, defensive play, and on-field moment will be streamed and dissected instantly for an international viewership of supporters and gaming enthusiasts. For Italy, this marks a significant stride toward a deeper fusion of football, broadcasting, and wagering. For sportsbook operators, it unlocks a treasure trove of authorized, safeguarded, and verified statistics.

Preserve the fairness of play and honor the supporters' trust

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this deal guarantees that solely authenticated data enters the market, a vital step for protecting the integrity of competitions and ensuring bettor safety. In a fast-changing landscape, where false information and unverified sources can affect both the sport and wagering, partnering with an authority like Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to intensify efforts in defending soccer and its fans. Here, technology stands as a defense against interference and a supporter for those whose lives revolve around their sporting enthusiasm.

Innovation, scope and foresight: the triumphant formula of Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes: This collaboration is a strategic achievement, not a coincidence. After securing elite partnerships with the NFL and Premier League, acquiring Serie A rights establishes the most sought-after suite of betting content globally. The company will deploy BetVision, its real-time streaming platform that delivers live action enhanced with integrated data overlays, providing gamblers with a deeply engaging and dynamic viewing environment. This initiative seeks to fundamentally transform what it means to "watch a match."

Italy emerges as a pivotal nexus within Europe's dynamic betting landscape, seamlessly blending tradition with...

Genius Sports' bold move to invest heavily in Serie A arrives on the heels of a new data partnership with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie and Belgian Pro League to the Danish and Czech divisions, Genius is meticulously charting a clear course: positioning Europe as the central hub for contemporary sports betting. For Italy, this places it at the core of a dynamic system that creates economic value, employment, and, critically, worldwide recognition. It sends a powerful message to teams, supporters, and industry stakeholders: Italian football remains a premier global brand, eager to embrace the future.